Say What? Make Sense of Your Web Feedback using SQL Server 2005 -- MSDN Magazine, June 2005

Say What? Make Sense of Your Web Feedback using SQL Server 2005 -- MSDN Magazine, June 2005: "he interactive nature of the Web has made it a great medium for data collection. As Web sites have evolved beyond click and buy, the solicitation of feedback has held the promise of greater insight into the customer and her needs, necessary product improvements, and future directions. But collecting reams of text-based data is not the same as gleaning useful information from it. In a typical customer feedback Web page, users enter comments about your product (see Figure 1). Some fields present preset answers users can choose from. Other fields let users type in any comments they like. This sort of free-form comment is especially difficult to put to good use because it must be divided into classifications if it is to be analyzed, quantified, and used for decision making."